Maxymiser Launches White Label Product

Released on = April 16, 2007, 7:20 am

Press Release Author = Maxymiser Ltd.

Industry = Internet & Online

Press Release Summary = Multivariate testing solution now available to resell.
Maxymiser is devoted to maximising the success of your online business by optimising
those features of your website that can have the greatest impact on your key
metrics.

Press Release Body = London, 27th March 2007

Maxymiser today announced the availability of their unique website testing and
optimisation software to partner agencies. Established agencies can now partner with
Maxymiser to roll out advanced Multivariate Testing technologies to their existing
clients under their own brand.

Maxymiser's technology allows website owners to perform statistical testing on
content variations to ensure the best performing content is always displayed.
Experience with direct clients has shown that improvements in key metrics ranging
from 15% to 219% are easily attainable with Maxymiser and now clients of web
usability, accessibility, design and email marketing agencies can also benefit
through partnerships.

Maxymiser's newly developed system is already delivering successful optimisation and
performance results on websites for clients across the travel, retail, finance,
dating and FMCG markets, establishing the UK company as a premier performer in these
categories.

Alasdair Bailey, Senior Partnerships Manager Maxymiser, commented "With a strong and
ever-expanding direct customer base, we're keen to make Maxymiser technology
available to more people. Through strong partnerships with select agencies who want
to offer this functionality to their client-base, we expect to achieve this".

Press demonstrations of the Maxymiser product and its abilities are available upon
request. For full details of the Maxymiser product and case study information please
visit www.maxymiser.com.

Editor's Notes

Maxymiser optimises the effectiveness of any website's content and design to deliver
key metrics such as conversion and click through rates more effectively. Maxymiser
gives clear statistical proof of those combinations of content and design which work
most successfully in converting sales and delivering customers and those which fail
to do so. As a result website owners can refine and finesse content and design
offers time and time again to capitalise on strong performing features and remove
the weak.

Web Site = http://www.maxymiser.com

Contact Details = PRESS CONTACT DETAILS

Website: http://www.maxymiser.com
E-mail: alasdair@maxymiser.com
Contact: Alasdair Bailey
Telephone: +44 (0) 131 220 1313.

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